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BAGGU was created in 2007 because they wanted a reusable bag that was functional, affordable and nice-looking. But, they couldn’t find one, so they decided to make it. The result was the Standard Baggu.

The brand create products to have long, useful lives. They design to minimize waste, use sustainable materials.

BAGGU is now a team of 50 and actively growing. Their original creative team still leads the company, and they design everything, including their original prints, in their sun-filled San Francisco studio.