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In their Montreal studio-loft, Annie and Amélie jointly develop sketches for their collections, then perfect them with their teams. The creations exude an eye for detail, both in terms of the quality of the fabrics and in the development of its slender, precise and feminine cuts. Minimizing the ecological impact through local production is also one of the brand's values ​​since its creation.

Annie 50 wants the modern, independent woman above all, comfortable in her body, who likes to buy local and bring originality to her outfits.