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In 2008, Noémie Vaillancourt, founded her company, Noémiah. She is dedicated to the design of clothing and accessories designed in Montreal. Her style can be recognized by the care given to certain feminine details, in addition to being the expression of a sensitivity combining character and elegance.

The designer values ​​handmade work and the use of natural materials, she mainly uses renewable and biodegradable natural fibers in order to minimize her ecological footprint. All printed fabrics are made in a GOTS (Global Organic Textile Standard) certified facility and are AZO free.