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From the start, the fashion industry has desperately needed a shake-up. Enough of the days of overconsumption, pollution, waste, and human rights violations.

With this need, they've created a regenerative concept of long-lasting products made ethically and vertically integrated at an in-house manufacturing center. Their mission has always been to identify all the ways they can produce garments while remaining climate positive. That's how the brand was born.

The colors are a tribute to diversity and inclusion, to being bold, vibrant, and unique. At Colorful Standard, there is a shade or tone for any and every kind of person.